If your business has an online presence but it just doesn’t seem to be working for you then it’s highly likely that you’re doing it wrong. E-commerce has come on a lot over the past three years due to the pandemic that we had to negotiate our way through and now people are shopping online more than ever using their smart phones and other digital devices. If you are still old school and you are using the more traditional methods of marketing like billboards, television and magazines then maybe it’s time that you turned your back on these and tried something new and exciting.
Search engine optimisation and specifically SEO in Geelong is a digital marketing tool and it is your digital marketing agency’s job to improve upon your current business website and to drive more traffic to it. You also want better quality customers and you want your webpage to be user friendly so that when potential customers visit it, they will stay and have a look around. The difficulty however is getting customers to visit your site in the first place and because they have many other thousands of options made available to them, this makes the job even harder. Search engine optimisation can address this and many other issues in the following ways.
- It uses the popular search engines – If you type in the name of your business and your enterprise doesn’t even feature on the first page of the popular search engine rankings then your business is in trouble. People are never likely to look beyond the first page and so they will never visit your website unless it is by accident. Search engine optimisation is designed to push your business website to the top of the popular search engine rankings and to keep it there. This means that when customers tight bends specific words for a service or product, your business will feature at the top or close to the top every single time.
- It creates a better user experience – Customers want to be able to easily navigate around your business website but they also want to be supplied with relevant and important information that can help them to make a purchasing decision. Your digital marketing agency will use search engine optimisation to find out exactly what your customers want and what they expect from you with regards to resources and services.
Any business owner will tell you that your brand is everything nowadays and because search engine optimisation is driving your website to the top of the popular search engine rankings, then customers will be exposed to your website on a regular basis and this can only help to create brand awareness.